Crunch's South Beach club sits a block off the ocean on Washington Avenue, where the brand's high-energy, no-judgments identity meets a nonstop flow of Miami Beach locals and travelers. The strength floor had to read unmistakably Crunch — bright, bold, and tough enough to hold up to constant use in a beach-town gym.
Skelcore outfitted the floor with a full line of plate-loaded strength equipment — benches, presses, and machines — set against Crunch's signature teal and finished with custom Crunch-branded plates. Every piece was specced for heavy daily traffic while reinforcing the brand at a glance, right down to the logo on the weights.
