Skelcore, a Miami-based equipment brand founded in 2020 is quickly making a name for itself in the industry.
Powerhouse Gyms International, a gym brand that's been around for nearly 50 years which boasts more than 300 licensees across 20 countries and 39 states, has chosen Skelcore as a go-to provider, leveraging its innovative products to enhance the fitness experience for its 1.8 million members. The brand announced it has entered a global licensing deal with Skelcore, naming the supplier as a preferred provider of gym equipment.
"Skelcore had an incredibly successful Powerhouse Gym clothing collaboration with our licensee in Miami and Fort Lauderdale, which opened the door for a larger scale relationship," says Henry Dabish, CEO of Powerhouse Gyms International. "My dad, co-founder, Will Dabish, my brother Victor and I visited Skelcore headquarters to try out the equipment. We were very impressed with the quality and unique angles of the equipment bringing differentiation and innovation to our facilities. We are also very excited that Skelcore has concluded a number of global retail deals with our Powerhouse Gym brand on equipment and are in final discussions with some big box retail chains in the US to list the new equipment line."
Dabish also shared that Skelcore has also concluded a number of global retail deals with our Powerhouse Gym brand on equipment and are in final discussions with some big box retail chains in the U.S. to list the new equipment line.
Founded in 2020, Skelcore emerged with a mission to offer a comprehensive fitness solution, empowering clubs and facility owners to provide members with a curated selection of stylish and differentiated products, all under one brand. The Miami-based equipment brand is a member of Evolution Group US, which was a Gold's Gym global licensee and Walmart private label supplier for over 10 years.
Skelcore's ethos revolves around protecting the skeleton while building core strength, encapsulated in its name. The partnership between Skelcore and Powerhouse Gyms International marks a significant step towards realizing Skelcore's global vision of providing comprehensive fitness solutions and establishing itself as a differentiator in this competitive industry.
