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How to Design an Onboarding Process That Reduces 30-day Member Churn
There are two types of gyms when it comes to new sign-ups: the ones that celebrate every new member like...
Creating a Member-Focused Facility With Balanced Equipment Mix: A Strategic Guide
Let’s re-examine the fundamentals of building a facility where every member feels seen, challenged and catered to. In a world...
Hosting Member Appreciation Events That Strengthen Loyalty and Community
Have you ever wondered what truly separates a gym that members just visit from a gym that members call home?...
Why Do So Many Personal Trainers Quit? A Deep Dive into the Hidden Challenges
It all begins with fresh energy, ambition and the dream of transforming lives. Many trainers walk into a gym feeling...
Data-driven decisions: Which KPIs matter most for member retention?
The secret lies in turning raw numbers into meaningful insights that fuel growth and loyalty within your fitness community.When you...
Strategies for Reducing Turnover Among Your Group Fitness Instructors — Build a Team That Lasts
You’re in the right place if you’re asking the question “Strategies for reducing turnover among your group fitness instructors” because...
The ultimate guide to creating a member referral program that actually works
In my experience, the strongest growth engines in fitness facilities come from within — from the members you already serve....
Commercial Treadmills: How Do Commercial Treadmills Boost Member Retention?
You deserve to know the hidden engine behind strong gym member retention — and it often starts with one of...
How Does a Plate-loaded Front-facing Lat-pulldown Machine Benefit Members? A Smart Gym Owner’s Guide
Imagine walking into your training floor and seeing members pulling hard on a sleek machine that delivers serious back strength...