Behind the Brand

Our Story

We are SKELCORE, a proud member of the Evolution Group Holdings, a Miami-based organization with a rich history of supplying fitness equipment globally for the past 18 years.

Our expertise extends to 36 countries, including 16 where we've been the primary supplier to Walmart Africa for 8 years.

Skelcore was born out of the love our family has for fitness, this step into the fitness game has come very naturally to us. Family-driven, all sharing the same vision for the brand. Help transform lives through fitness. Our love for fitness is evident in our products as each product has thought and intent behind its design and use. We believe this fitness game is bigger than just selling products to our customers, it's about community! Follow us on our socials to keep up to date with the brand and to see how you can be a part of our journey.



The name SKELCORE embodies the core essence of human fitness – protecting your SKELeton while building your CORE strength. 

Our extensive product range spans Commercial and Consumer offerings, encompassing strength, weights, cardio, recovery and apparel, designed for commercial, light commercial, and residential fitness spaces.

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Disruption and Innovation

Core Principles

Innovative Offerings

Our commitment to innovation is exemplified by our unique products, each meticulously designed to meet the evolving needs of fitness enthusiasts and gym owners. Our 300+ product catalog is testament to our dedication in pushing boundaries in fitness equipment design. Helping you differentiate your gyms from your competition!

Sustainability Focus

We’re proud to of our strides towards sustainability, all of our products are designed with the latest technology and highest quality materials, ensuring durability and performance that stands out. Our sustainable approach not only minimizes environmental impact but also ensures our products are built to last.


We prioritize customization and personalization without compromising on quality. At the heart of our design philosophy is the belief that fitness equipment should not only perform exceptionally but also reflect the unique identity of your gym. With our extensive range of customizable color options, you can tailor each piece of equipment to match your brand’s aesthetic, creating a cohesive and visually appealing workout environment.

Competitive Advantage

We understand the challenges gym operators are facing when dealing with established brands or extended lead times. SKELCORE bridges this gap by offering DIFFERENTIATION through high-quality products at competitive prices, combined with shorter lead times, due to our direct to factory relationships and 50 employees in Asia managing factories.

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Explore our comprehensive product catalog and discover the exciting range of fitness solutions SKELCORE has to offer >>>

Innovative Offerings

From our famous, revolutionary Miami Pink Glute Trainer that offers unparalleled targeted muscle engagement to our Adjustable Lat Pulldown that provides customizable resistance for all fitness levels, our equipment is at the forefront of exercise technology.

Our Power Cage with integrated platforms combines safety and versatility, perfect for a variety of strength training exercises.

Our 5 Station Pin Loaded Solution maximizes space efficiency while delivering comprehensive workout options, ideal for gyms looking to offer diverse training experiences.

Skelcore's Belt Squat redefines lower body training with its user-friendly design and ergonomic features.

For those aiming for precision and performance, our Elite Pin Loaded Chest Press and Leg Curl (Belt System) provide an elite experience, ensuring each movement is smooth and effective.

Sustainability Focus and Personalization

Using components like extruded aluminum, interchangeable parts across ranges, and swappable accessories aligns with our focus on reducing plastic usage and enhancing durability. By incorporating these eco-friendly elements, we help you differentiate your gyms from the competition, providing cutting-edge solutions that keep your clients engaged and motivated. Join us in our mission to create a healthier planet while delivering top-tier fitness experiences.


Whether you prefer bold, vibrant hues that energize and motivate your clients or sleek, understated tones that convey elegance and sophistication, our customizable color options ensure that your gym stands out. This level of personalization enhances the overall experience for your clients, making your facility memorable and distinctive.

Importantly, our focus on customization does not come at the expense of quality. Each color option is applied using advanced techniques that ensure durability and resistance to wear and tear. This means that your equipment will maintain its striking appearance even with heavy use, ensuring a long-lasting investment.

Our commitment to quality craftsmanship means that every piece of equipment is built to withstand the rigors of daily use, providing reliable performance and aesthetic appeal for years to come. By offering customizable colors, we empower you to create a gym environment that is as unique and dynamic as the community it serves, all while maintaining the highest standards of quality and durability.

Competitive Advantage

In today’s fast-paced fitness industry, waiting for equipment can mean missed opportunities. Our direct-to-factory relationships streamline manufacturing and delivery, ensuring you receive your equipment faster. Our teams in Asia oversee production, maintaining high-quality control and addressing issues promptly. This hands-on approach allows us to deliver superior products quickly.

By cutting out middlemen, we pass significant cost savings to you, providing top-tier fitness equipment at budget-friendly prices. This enables you to invest in other areas of your business, like marketing or facility upgrades. Our exceptional customer service ensures a seamless experience from start to finish.

In a competitive market, Skelcore provides the edge you need to thrive. Our efficient supply chain and dedicated support make us the ideal partner for gym operators aiming to elevate their facilities and deliver outstanding client experiences.